Tucked away in Madrid’s baroque district Las Salesas, in a shared co-working space, Walk With Me is finding a new way of showcasing the most emblematic neighbourhoods of Madrid, Barcelona, and very soon, London. Founded by Pablo Baqué, Walk With Me is a small, independent editorial focused on creating non-conventional maps and guides. Tired of the strictly functional maps of Madrid that only ended up in overflowing trash cans on Madrid’s Gran Via, Pablo Baqué wanted to bring the magic back to travel with maps to be kept and treasured.
“Our business model is sustained by both our online store and physical sale outlets, and social media has a lot of influence.”
Walk With Me
Collaborating closely with emerging artists, illustrators and designers who know the neighbourhoods well, Walk With Me believes in creating a distinct design and image for each map, going back to traditional illustration techniques to create their wall-worthy prints. In Baqué’s own words: “These hand-painted, or illustrated, maps recreate the streets we walk every day, giving them an artistic and aesthetic focus.”
Pablo Baqué and his business partner control every part of the design, editorial and production process from forging new collaborations with local artists, to the quality and finish of the paper and packaging of all their products. “Bloombees was a really great find for us, and represents something very positive, because it is one more way to reach our customers. Bloombees not only benefitted us with the way the product is visually displayed and how it is integrated with social networks, but also the integration of shipping methods, which makes life a lot easier for us.”
While Walk With Me sells its maps, notebooks and city guides in book stores and travel shops, they also have a strong online presence with over 13,000 followers on social media. Bloombees is just one more way they are using that influence on social networks to sell.
“At the end of the day we’re creators, and what we want to do is keep creating, not worrying about managing logistics”.
Walk With Me
In a sunlit studio, with the company dog Otto keeping them company, Baqué and his business partner are working hard to put the finishing touches to their new London collection. “Not all maps deserve to be printed on paper, and we believe it’s an honour to be earned”.