There are a lot of similar products or services in the market, some of them are more successful, others – less. Having online shop, you must keep up-to-date with your competition activities: which are their keywords for SEO strategy, who are their fans and followers, how the talk to their audience and what backlinks they have. It may sound complicated but once you make it a part of your business routine, you will see the results: your efficacy indicators will increase.
Your competition’s keywords
Look for keywords you closest competition use. In that way you can find the word you can use too, but what is much more important, the ones they DON’T use so you must take your chance and take advantage go them.
Here you have some tools to analyze keywords:
Google Trends: This tool shows you the volume of keywords you can find in different segments of market.
Keywordtool.io: This it simply one of the best long tail keywords. It informs you about phrases which are connected to your segment of market.
Google Keyword Planner: It helps you to generate new keywords. And, important, this this a free tool! It also provides you with analysis of category of product, the URL, language of search… Keyword planner tool gives you three levels of competition: low, medium and high, but this rate is not precise.
Let backlinks get you in front of your segment
Have you already read Bloombees blog post Top tactics to create Link Building strategy? Backlinks are all these links which lead from other pages to our web. In other words, when another source recommends us putting an active link to our web, this link is considered backlink. If you want to analyze your competition’s backlinks, use the following tools:
Seoprofiler: this tool gives you different data and you can asses your competition’s backlinks. They offer a free trial period, so use it to find out all the possible classifications it can provide you with.
Semrush: have a look at the criteria this tool can asses:
- Ad strategy and the budget of your competition.
- Keywords analysis and online texts used for promotion.
- Finds new competition to analyze.
- Finds ad campaigns.
Speed up your web traffic
Web traffic is all the data received from your web visitors. Analyze the traffic of your competition learn how many visitors a day they have in their online shop, what are their countries of origin, how old they are…
The best tool to learn everything about the traffic is Google Analytics.
Google Analytics gives information about any web site. It is a tool which provides us with the most detailed information: unique users, number of sessions and its duration, demographic data and how the users watch your page. Using this data you can find your place in this market segment and take the advantage that your competition loses.
If you have never used this tool, have a look at our post Google Analytics Basic Guide.
The best tool – Sistrix
Sistrix is a tool which gives to you the most complete data for your organic searches.
We recommend you to use Sistrix to analyze your competition’s traffic. If you want to get above your competition in search results (evidently), use Sistrix to find out everything about SEO and SEM data of your competition. You will learn about:
- Keywords investigation;
- Keywords which have changed in classification;
- Backlinks analysis for your page;
- Ideas for keywords relevant to you segment.
Remember, you must analyze your competition to develop and to perfect your digital marketing strategy. Use these tools and you will boost the sales in your online shop!