Packaging today is getting more and more important. Now it is not an ordinary box necessary to protect a product, it is placed between advertising and marketing strategies. A good packaging will help you make your product more valuable and set it apart from your competition.
The way to buy the product affects a lot the purchase decision next time, so it is very important to think properly of all the details (typography, colors, shape, ….).
In case of online stores, it is even more important, since the packaging becomes the first and maybe the only physical connection between the customer and the brand before he sees the product, that’s why the letter of presentation or any nice detail becomes the differentiating element that encourages or not a second purchase in the same online shop.
There are some basic tips that we recommend you to follow when designing the packaging for your brand.
Packaging must be related to the corporate identity of your brand
The packaging is the point which makes different the brands of the same category, and is an element that directly influences on the purchase decision. For these reasons, the way to present your product must be strongly connected to the corporate identity of your brand.
To make it easily recognizable, do not forget elements like:
- The logo
- Your corporate colors
- The typography you usually use
Packaging design should be functional
This means that it should be useful, easy to open, practical and protect the product it contains. If you can prevent the consumer from using any type of tool to open the packaging, DO IT! You never know where he will have to open your product.
We recommend to choose a reusable and environmentally friendly container. Eco-factor is very trendy now so, don’t miss your chance!
Make it original and innovative
As we said, packaging becomes the showcase of your brand, so you must be creative, original and unique in your industry.
If you have an original packaging, consumers will easily recognize your brand.
This brings to your brand complementary value, the consumer today appreciates the smallest details and any extra effort you make to gain loyalty towards your brand.
Packaging must create engagement
The packaging helps to retain customers and improve the brand image. If the packaging of your product attracts consumers, they will prefer your product to your competition one.
Packaging must be reasonable
The packaging must justify the value and price of the product. Optimize the price of packaging in order to find balance between the product price and type and the wrapping. Look for the most reasonable and eco-friendly way to pack your products.
Start developing the packaging of your brand and boost your online sales gaining your customers’ loyalty.
If you still do not sell your products online, create your own online store with Bloombees!