A true believer in the beauty of the dying arts, Maria Angeles Fernandez (or Crazy Mary as she’s known among friends and fans) is trying to bring back the craft of frame-making. Splitting her time between a co-working studio space in the heart of Madrid, and her workshop in the middle of the countryside, Crazy Mary runs her brand The Frame Lovers: an idea that came to her after an exchange in La Provence at the young age of 14. Every morning, for a whole summer Maria Angeles would watch in admiration as a young woman rode her bike into town, stacked with frames in the back, to her frame-making workshop.
“I don’t think anyone knows that they want to work in framing at the age of 14,” she laughs. “But I did. I told myself ‘I want to do that some day’, and in 2001 my dream became reality.” Crazy Mary knows her story is unique, and that most people spend their lives figuring out what they want to do. But she also says that frame-making is an art that can be picked up by anyone at any age; an art that could be an outlet for so many people.
The Frame Lovers sells, fundamentally, the service of framing. Crazy Mary has all kinds of customers who come to her with everything from a ticket to see their favourite band or a sentimentally significant letter, to a crumpled poster, asking her to turn it into framed art for their homes. She transforms paper and fabric into objects of decor; things that are a part of her customer’s lives in some way, later become a part of their homes.
A busy woman with little time to dedicate to her online store, Maria Angeles loves that Bloombees unites everything in a single app, making life much easier when it comes to managing her online sales. “I can be riding the metro in the morning and have a photo of my latest project on my phone; all I have to do is upload it to Bloombees to start sharing it with my fans and followers on social media so that they can purchase it with a single click.” For The Frame Lovers, Bloombees is progress and innovation, and all the while easy to use.