Absolutely Breathtaking Content
Do you remember how to take great pictures to boost your online sales? Now it’s time to speak about the words. From one side, that’s easy: you produce ceramics, you take picture and post the item short description and price. And add: contact to buy. That’s wrong!
First, you hook the user’s attention by picture, then you must keep their attention with your text.
Instagram allows you to put 2000 characters of text for each photo or gallery. Cool, but don’t abuse. Anyone like the abusers no matter what sort they are. Remember you reaction when you see something nice with a whole sheet of text below? And even with ⏬⏬⏬ signes? The last wish you have is to buy. Not our case.
You use text and pictures not only on Instagram. Remember about Facebook, Twitter and all social networks you use to sell your products. They are different, you too, be different! By the way, get to know how to make a perfect photo of your product to increase your online sales!
All social networks except Instagram benefit SEO. To get awesome searching results you must write a perfect title. Here you have some tips:
- Title is about 60 characters, don’t let Google shorten it in an ugly way.
You know what I mean: “The best sale ever! Don’t miss your chance and push the butt…..”
Use any title tag preview tool to make sure that your traffic grows because of your amazing job, not because you put your foot in your mouth.
- Put the name of your product and brand in title so that people see both the product and the producer.
A good title: “Ceramics Porcelana-Ana from the heart of Spain”. A bad title: “Unique amazing ceramics for reasonable price”. Hook your client, don’t decide for him what is amazing and what price is reasonable. Be polite.
Lean the body
Make the body of your description strong and clear leaning it against key points of the text.
Unique Selling Proposition (USP) – why they should buy your product, not your competitors’. Do not undersell them, because again, don’t abuse. Be nice, polite, funny (not ridiculous!) and easy to read.
Materials. Show off the materials you use, it’s trendy to boast of using local, ecological, traditional materials and techniques. Be trustful.
Dimensions and sizes. Try your best to deliver the idea of what your product looks like. For furniture – sizes and additional picture of how it looks like inside. For ceramic works describe how big or small it is. For clothing – describe sizes and put a reference to your size table with proper body dimensions. Make people feel sure about their choice. If you have your own fashion brand, discover how to install your online clothing store! Be responsive!
Price. Any time you have to get over pricing mystery “Ask in private messages, visit our website, write a whatsapp” you hate this producer and this product as well. Be easy to deal with.
URL of product page. Okay, we are not talking about Instagram. But in other social networks you can easily insert a link to your online shop. Still don’t have it? Improve your product page URLs with our tips about keywords research!
Here are the most important tips. The rest is about the style of your writing. If you want to know how to hook your readers, check our blog, there is a lot of useful information for e-commerce merchants.