So you have just set-up your Bloombees account to start selling on social media… Now what? It’s time to make a sale right? Unfortunately, unless you’re a giant company with worldwide brand recognition, your products won’t sell by themselves. But with a little effort, and some good sales and marketing objectives, you’ll be selling online in no time. Here are 10 ways you can work towards making that first online sale:
Share more than just your products on Facebook
While it’s tempting to post and share a different product photo every day, a better way to increase engagement is to post things that are not directly related to purchasing one of your products. By sharing posts about your industry’s trends, funny, attractive, high-quality photos; inspirational quotes, stories about your brand and your own products in the mix, you’ll make fans want to visit your Facebook page more often (and buy)!
Get chatty on Twitter
By using Twitter’s search function, you can look for all Twitter conversations about your product or industry and pick someone to have a conversation with. At this point you can reply to their tweets with offer coupons, send them links to your products or ask what they think about your new collection. You never know who will become a new customer!
Get creative on Instagram
The objective on Instagram is to share photos that generate a positive, viral reaction. Simply posting photos of your products against white backgrounds isn’t likely to stimulate a reaction among your followers. Become a source of inspiration, share motivating photos that incorporate product placement in a smart way. Find hashtags that are related to your product and use 5-10 appropriate ones consistently to see those likes (and potential sales) increase.
Get optimized for search engines
Search Engine Optimization (SEO) is important if you want people to be able to find your brand and products when they search online. Check out OUR RECENT POST about SEO and how to improve your products’ ranking on Google.
Stats show that mobile commerce is growing at a rate of 42% per year. Being accessible on mobile devices is important for staying relevant and improving online sales. Tools like Bloombees make you instantly mobile-friendly meaning you can sell on social media directly from your smartphone.
Create a video
About 40% of customers confess that they are more likely to visit an online store after viewing a video about that brand or their product. Videos generate greater engagement on social media and are a unique way to get your product out there.
Write a guest blog post
One of the easiest ways to generate internet buzz is to write a guest post for blogs in your niche. Most blogs happily accept guest blogs as it keeps their content relevant and fresh. Don’t flat out advertise your product. Try to keep the post interesting and relevant for the people interested in that industry or niche market. The good thing about writing as a guest blogger is that you get to leave a short bio at the end of the post that will link back to your website, exposing your brand to a greater market of potential customers.
Build an email newsletter list
Research shows that for every dollar spent on email marketing, brands made an average of $40 back. Every new subscriber counts, whether it’s one per day, one per week or one per month. By finding the right mix of incentives, sign-up forms and quality content, you’ll be more likely to get people to join your newsletter and (hopefully) buy your products.
Advertise on Facebook
While for some posting on Facebook might be enough, for most a little extra investment will be required. Facebook Ads is a great way to boost your number of followers, likes and engagement – all of which will contribute to sales. Check out our blog post about How to set up Facebook Ads and make them work for you.
Target different languages and countries
Bloombees is the only platform on the market that allows brands to sell anywhere in the world with over 20 payment methods automatically integrated. This means our merchants can target customers in different countries and grow their market across borders. Thanks to our multilingual chat with simultaneous translation, sellers and buyers can communicate without the issue of language barriers. By using tools that help you reach customers abroad, you’re introducing your product to more people and increasing the chance of securing a sale.