Social media marketing can be as rewarding as it is challenging, but reaping the rewards of online marketing means a lot of work and knowing which social media tools to use. There are constantly new platforms popping up, updates to figure out, and countless ways to get lost in your social feeds instead of putting them to work for your business. However, with 1/5 of all internet users on Instagram and over 1.6 billion active users on Facebook, social media marketing is crucial for reaching your customers who are now all online. With the right tools, you can create better (and smarter) marketing campaigns that don’t take up a lot of your time. Here are 10 social media tools that you can use to drive sales and make the most of your marketing.
10 Social Media Tools for Marketing:
As an entrepreneur, you’re busy enough running an entire business, but regular posting and sharing of content on social networks is crucial for staying connected with your audience. Buffer allows for easy social media scheduling so you can setup an entire of week of social media content and marketing and not worry about it later on.
Zapier is an easy-to-use platform that links all your apps together in once place, allowing you to create complex workflows that take care of time-consuming, everyday tasks. It gets all your apps working together, automating post scheduling, engagement, and shares blog posts instantly.
Start selling directly on Pinterest with buyable pins; your customers can browse and shop without having to leave Pinterest. These special pins feature pricing information, product variants and a direct link to your Bloombees checkout.
Canva gives you great graphics in no time at all! If Photoshop isn’t your thing, try Canva which is easy-to-use and great for producing social media graphics, infographics, reports and more!
Each social network has its own image dimensions, and keeping track of them all can be time-consuming and inefficient. Landscape is an effective, easy-to-use tool for resizing images and adapting your content for each specific platform. Just insert or upload your images and Landscape takes care of the rest!
Most other scheduling tools don’t allow you to automatically schedule and post on Instagram. Schedugram does! Take photos whenever you want and put them into Schedugram to share them at a later date. You can schedule a week’s worth (or more!) of Instagram photos in advance and not worry about whether you have that daily post ready.
7. Facebook Shop
Similar to buyable pins, Facebook Shop allows you to sell directly on Facebook and display your products in a shopable way on your fan page. Display your product’s details and pricing information, with a direct link to your Bloombees checkout; your customers can browse and buy without ever leaving Facebook.
Buzzsumo is a wonderful tool for gaining insight into how your social media marketing campaigns are performing. Get a behind-the-scenes look at the data and analysis of your content and its reach. Plus, you can also spy on your competitors’ marketing strategies and get new ideas for ways to improve or change your current ones.
Video is the present and future of marketing. Boomerang is a handy tool for creating instant mini videos that catch your follower’s eye. All you have to do is capture the moment and share!
Websta is one of the better and free social media tools for managing your Instagram account and getting easy-to-understand analytics about your engagement and growth. It also aggregates every hashtag used on Instagram so that you can track down the best performing hashtags in your target audience.