Shipping costs strategy for your eCommerce may be decisive factor when your client decides whether to buy or not in your shop. You’ve been a lot of times in your customer’s place: you finally found the best product ever and you want to buy it but… here comes the shipping issue: they don’t deliver to your country or the shipping times are too long or it will cost a fortune. So you never complete the purchase. Double check if your customers have the same problems in your eCommerce.
According to the statistics 56% of left shopping carts owe to excessive shipping prices. It happens when the client wants to make checkout but he discovers that the total price included shipping increased a lot. Too much for him because, we remind, the client adds a product to cart when he is ready to pay the shown price. And a lot of people discard paying extras.
This is the reason why we insist that you must include in your products’ description all possible extra charges. And shipping cost on the first place.
Here we give you the most frequent shipping costs strategies for eCommerce so that you can decide which suites you best and stop losing clients.
If you offer to ship your products for free this supposes a great advantage in comparison with any of your competition. But be careful, if you chose this strategy that means that you have deeply analyzed all your commercial costs and you know how to control your shipping costs.
Also you can establish your varieties of the same strategy: you can think of some conditions which fit perfectly your commercial costs and benefit you boosting your online sales.
- Free shipping for the first purchase. We recommend you to follow this strategy if your products are of frequent demand. In this way you will hook your client by the first purchase and gain their loyalty with perfect service and high quality of your product.
- Free shipping from definite total purchase price. This strategy is very useful for retailers. The customer won’t pay the shipping since in his cart there are products for total price bigger than the one established by the mercant (30$ for example). In this way you encourage your client to buy more until he reaches the established limit to get his shipping for free.
- Free shipping according to the weight of the product. You can establish your shipping costs strategy on basis of the weight of the purchased items. In this way the client will understand what is better for him: to get more products and pay less for shipping or to get less products and pay more for the logistics. Let him choose the best option.
Fixed shipping price.
This shipping costs strategy is great for you, not for your client. It doesn’t matter when and what he buys, he always pays the fixed fee for his shipping. Great for you, no worries about rates and calculations. Bad for you – no loyalty from your clients.
If your main priority are your clients and their positive feedback really matters to you, the best shipping costs strategy you may establish is options so that your client may choose which way fits best his needs. Of course, the price and time for shipping will vary depending on the option he wants: from pickup at store up to door-to-door delivery.
Pickup in store
Many people like online shopping but they don’t mean calling at store to pick up the order. So it is a good option to offer to your customer: you both will save money on shipping costs and you will have chance to know personally you customer.
Now think about shipping costs strategy which will be best for your eCommerce. And don’t forget about return and refund policy because they both are connected.
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