According to a study done by Fleishmen-Hillard*, 89% of customers with an intentions to buy, consult the internet before completing a purchase.
Consequently, selling online has become an essential part of any successful business. If your brand hasn’t undergone a little digital transformation, one way or another, it eventually will as you might be missing out on new potential customers and sales.
There are many ways for a business to have a digital presence. An online store is the most common way to sell on the internet, however there are other powerful sales channels that have yet to be exploited to their full potential. And one of the most important is Facebook.
According to the IAB*, 95% of internet users in Spain have at least one account on this social network, and business, conscious of its potential, invest thousands of euros in marketing actions in this channel. Yet, if we’re investing so much in marketing in Facebook, why not directly sell on this social network? If you don’t want to pay thousands of hard-earned dollars on an expensive eCommerce platform, selling on Facebook might be your best option.
In just 3 easy steps you can start selling on Facebook like a pro:
Create a Facebook fan page for your brand/business:
If you haven’t done so already, the first thing to do is create a Facebook page dedicated solely to your brand or business. It is important to distinguish your company page from your personal profile, as a brand fan page will be much more accessible for your customers.
Add a cover photo that represents your brand image and includes your logo. This will make your page look more professional and will help you to sell on Facebook with style.
Generate creative content and expose your product:
The next step is making your products appear presentable on your Facebook page. Take a clear, attractive photo of your product – with white or neutral backgrounds, when possible – and post your product on your brand’s Facebook page. While posting product after product might be tempting, try also including attractive, inspirational content that is related to your product or service.
Content that interests your fans and catches their eye will generate interaction and engagement, bringing them back to your Facebook page for more. Finding a good balance between sales posts, where you are looking to directly sell on Facebook, and inspirational posts is the key to building your fan base and boosting engagement.
Direct links are the key:
If a Facebook fan sees a product on your page that he or she likes, and wants to buy it instantly, the most important element is a link that will direct your customer to a checkout where they can purchase and finalise payment. Include these links in every post where you have a photo of a product, and try to include links that take your customer directly to what they want to buy.
Bloombees is a practical tool for generating these direct checkouts easily and selling on Facebook will become a piece-of-cake if you know how to guide your fans to the right place.