The goal for all your commerce initiatives at Bloombees is simple: make it as easy as possible for your business to connect directly with, and sell to, customers on social networks, such as Twitter.
By encouraging your sales team to tap into social media as a selling tool with Bloombees, your company can benefit from the use of this vital resource.
With a few simple tips, you can work towards turning your Twitter followers into real cash flow:
Create an attractive profile and brand image
If you haven’t created an account yet that exclusively represents your brand, start by setting up a Twitter profile that represents your business. Try adding location suffixes to your accounts if your brand is present in different countries, and avoid using symbols as they make it harder for people to find and remember your Twitter handle.
Know your target audience
Think of social networks as a place for building connections. You might have followers who use Twitter mainly to follow their favourite athletes, but wouldn’t mind finding valuable content related to your product or service. Keep track of what they like so as to target your products directly to them.
Connect with your followers
Start the conversation—retweet, mention using the @, favourite tweets, ask questions, and, eventually, send messages directly to people in your Twitter lists. The audience you interact with should include influential people that want to engage with your brand as much as you want to engage them.
Think of common keywords and terms that industry experts and customers use. Do a search for a hashtag that is in your field to see what kind of traction it has. Introduce an official brand hashtag so that your followers can search and keep track of the evolution of your brand. Create your own brand language.
Follow the right people
A good way to start is to seek celebrities, bloggers, industry icons, and leaders in your field. Do some research about your competitors and see how they are interacting with their customers. Address specifically how your products and service are better, and start creating a dialogue.
Create Twitter lists
Twitter can help you identify your prospects while allowing you to create private lists and keep them organized. These prospects are your target, and should include influencers and active users that possess interests or views related to your brand.
To keep pace with today’s tech-savvy consumers, the smartest brands are going social, and so should you! Become a part of social selling and begin the journey of Instant Commerce now with Bloombees!