There are over 20 social networks that exist today but none of them provide a professional engagement like Linkedin. People go on LinkedIn for reasons related to their career and and the industry of their choice.
They are looking for ways to further their careers, not for products for their personal lives, like a new computer or a pair of jeans. So the take on this tool is as a network for spreading your brand’s business structure, team’s talent and profile overview.
Although there may be less traffic on LinkedIn, its users are much more open to learning about products and the backstory of brand’s identity than Facebook users are, who just want to see pictures of their friends. The goal with LinkedIn should almost always be to generate leads (and subsequently sales) through your connections.
Here’s a quick overview of how your brand can optimize its presence on LinkedIn:
Share engaging content
Sharing content in LinkedIn groups that you choose, in messages and on your connections’ newsfeeds is the most basic element of marketing on LinkedIn. When you create a post, an email notification is sent to your connections, unlike other social networks which require your followers to continuously check back to your profile.
Behind the scenes
An insider view is preferable to people who want to engage with the way your brand works from inside. Blog posts, videos and product images that communicate how your business operates and what it stands for are strong points of content that encourage trust and consumer loyalty.
Separate your LinkedIn profiles
Duality in your personal page and your company profile is vital. Having a personal profile to compliment your company page is the most effective strategy for raising brand awareness on LinkedIn. While your company page can be utilized to share company news and industry-related content, your personal profile serves as a tool for building relationships with potential customers and other professionals alike.
Use LinkedIn ad campaigns
Just like Facebook and Instagram, paid advert features are possible through LinkedIn. LinkedIn Ads is one of the most important features that many businesses are unaware of. If you have a budget, this feature allows you to create ads targeting professionals in your specific industry. This tool can be extremely useful for sharing information with a specific target audience.
Knowing that each social network has a different use, and how to optimize it for turning your contacts into sales is critical. Making sure you separate the usage of the different networks will make them all, as a whole, have a union.
Start social selling now with Bloombees, and make the most of the opportunities to use your contacts as a way to boost your brand’s awareness.