Marketing on any social network is based on strategy and precise timing. Facebook is the only social network that makes marketing online much easier, thanks to Facebook Ads. At the end of the day “likes” are good and engagement is great, but you need calls-to-action to ensure movement happens on your page.
Bloombees plays a big part in helping you share and sell your products simultaneously across all social networks easy and hassle free. With a few strategic add-ons to the export of your products from Bloombees to Facebook, you can now have your items fly out of your checkout!
Know Your Audience
Marketing on social networks calls for meeting your audience’s needs, you have to listen to your customers, answer their questions, involve them in the communication around your brand. Create a brand language, and know your target!
Target & Segment
Use Facebook Ads to schedule your posts, to a specific date and time, location and click the advanced settings in order to target the age of consumer you would like to see have the most engagement. The standard cost of a new fan of a Facebook page is approximately $0.50, a small price to pay for the future turnover.
Review the Performance of Your Facebook Ads
After you have run your post with a paid boost on Facebook, don’t forget to evaluate the results to determine whether or not you have received a benefit from your paid marketing. Facebook Page Insights can give you a visually appealing conclusion of the reach of your boosted post, how many likes you receive per week, and the engagement.
Upon reviewing the results presented in Page Insights, you can now react and find new ways to make the most of the pennies spent on your products “campaign”. Questions can arise whether you have targeted the right country, age group, or timing. Like all marketing campaigns, listening to your consumers and analysing their data is the most effective way to create sales!
Depending on the needs of your brand Bloombees is here to help you create the best brand presence on social networks and bring you those valuable customer relationships, not just one time clicks!