Have you ever heard the saying a picture is worth a thousand words? At Bloombees it goes to say that GREAT product photos are worth a thousand sales!
The importance of product photos can separate your business from the competition, it can make or break you! All of us do window shopping and can say with confidence that it’s possibly the most important factor considered when making a purchase.
After all, it’s no big secret in the digital industry that more audiences than ever now access the internet and do their shopping through mobile devices, such as tablets and smartphones. Think of Instant Commerce as the next stage of virtual window shopping! The creation of stunning product photos, however, doesn’t need to cost a fortune or look like it has been taken by Annie Leibovitz to bring you loyal customers. Smartphones now provide photo editing software, so you don’t even need those pro Photoshop skills.
Here are a few quick tips on how to optimize your product shots:
DSLR camera or smartphone?
It is important that you don’t stress about having the best camera equipment. Photos can be taken with smartphones or reasonably priced cameras. Make a quick observation about what settings your smartphone camera offers as it you may easy measure light, and focus with little professional knowledge needed.
When shooting your products having the right tint of light will help transmit the products essence. Creating a white or natural diffused light is the best way to display your product the right way. Having normal bulbs will change the look of your photos to looking yellow or outdated.
It’s all in the details
Show close-up detail shots, especially if selling premium quality items, to draw buyers’ attention to key features such as fabric weave, special features, branding or other detailing. These details show that your products were well thought through, and you care about the experience you are serving to your buyers.
Choosing your background
A simple, white background will give any eCommerce store a professional and consistent look. It will draw attention to what’s being sold and match any colour, so if the eCommerce store owner chooses to change the site theme in the future, their product images won’t need replacing.
Multiple product photos
Give your customer the best live experience by showcasing different views of your product. When it comes to online shopping, one of the biggest causes of consumer purchase resistance is the inability to well visualize a product.
Your product in action
High quality photos of your product being used in everyday life allow consumers to imagine themselves using your product.
Now is the time to revolutionize your product images, and get a head start on your brand’s competitors. With these tips you will be well on your way to attracting the customers you want, and turn your followers in real cash.
For more info please visit BLOOMBEES.COM and enter the world of social selling!