Packaging is an important part of the sale and shipping process. If you are selling online, the packaging is often your brand’s first impression in-person as it’s the first thing your customer sees when their order arrives.
A study done by Dotcom found that 4 in 10 customers would share an image of a delivery on social media if it came in unique packaging. Imagine all the social media chatter awesome packaging could generate!
If the shipping goes well, and the courier isn’t late, you might meet basic expectations and have a satisfied customer. However, with a few little extras like attractive packaging, marketing inserts, and unexpected details, you can use your packaging to stand out and get your customers telling their friends and family about your brand.
While you may have the basics covered, here are 10 tips for getting the perfect packaging for your products:
Choose the right size box or envelope.
Since most shipping couriers charge by size and weight, you’ll want to try and select the smallest box possible for your product. This is not only more cost-effective for your business, but also more practical for delivery and for reaching your customer.
Try branded stickers or stamp.
Most utility boxes for shipping are plain and made of basic brown cardboard. To make your packaging more memorable, try personalizing your box by sealing it with branded stickers. A stamp with your logo is also a good way to brand the outside of your box, and can be more eco-friendly and cost effective than stickers.
Protect your product with style.
For fragile products, basic protection like bubble wrap or styrofoam are important for ensuring that your orders arrive to their destination intact. But you can also add an element of style and personal branding to the protection of your product. Wrap items in colourful tissue paper and branded stickers, or nest an attractive, branded box inside the shipping box. This protects your product without losing the original style of your brand.
Add a handwritten note.
The simplest, most cost-effective and thoughtful gesture you can include in your packaging is a handwritten thank you note. This is a way of building loyalty and making your brand seem more personal to customers. It gives your brand a competitive advantage over larger companies who can no longer use this tactic. Use branded stationery and place the note on top of the product, so it’s the first thing your customer sees when they open the box.
Add product samples.
A great way to add value to your package is by including a small product sample with every order. Samples are a great way to encourage cross-selling and introduce them to other products in your line that they might not have tried otherwise.
Think about layout.
Products that have just been thrown into a box are not likely to impress anyone. Products that have been thoughtfully laid out in an attractive way, however, will give your package a more premium quality and create a much more special opening experience for the customer.
Consider eco-friendly packaging.
More and more people are concerned about creating a more sustainable future, and are turning to more eco-friendly products and services. This includes packaging. Give your brand extra value by using only recycled cardboard and paper, or eliminate unnecessary packaging like plastic wrap.
It’s all in the details. Thinking about the little extras is what will set your brand and its presentation apart from the rest. Instead of regular, clear tape, try coloured or branded tape. Wrap products and samples together with ribbon. Include a few inserts that offer future discounts or that invite your customers to discover more about your brand. Anything from a handwritten note to colour-coordinated packaging can help catch your customer’s eye and make their unboxing experience more enjoyable.
Ask for reviews or social shares.
Take advantage of the box you’re sending and use it as an opportunity to include a card or insert that asks your customers what they think about your product, service and brand. Packaging inserts can also be a great way to ask customers to share their experience or opinion of your product on social media. This not only offers a chance to get important feedback, but can also boost your social media following and interaction.
Factor in the costs.
Consider the costs of including different materials and extras into your overall packaging and be realistic about your needs. Being creative and doing a little research can help you avoid unnecessary costs, while still achieving a presentation that will impress. If stickers is not a cost-friendly option for your company, consider a logoed stamp. If printed company cards are too pricey, try handwritten ones. Beautiful packaging doesn’t have to be expensive.