What do we mean by keywords?
Keywords are a fundamental tool for successful content marketing. Keywords are the compass for your SEO strategy. In other words, we can say that Keywords analysis is an analysis of your competitors’ content.
What’s the main goal/objective of Keywords?
First, in order to increase page rank we should try to get into the headspace of our users when they search for information. Google tries to give as precise an answer as possible based on a user´s search topic. That is why, if we have enough words and phrases in our website content that users are frequently looking for, there is a higher possibility our site will be in the top search result positions in the Google ranking.
All keywords can be divided into 3 types: head, body and long tail.
Head – This is usually a single word which has an extremely high volume of searches and high competition. It is almost impossible to achieve a good page position based solely on head keywords.
Body keywords – These are composed of 2-3 words. These type of keyword phrases also have a large search volume, but they are still very competitive.
Long Tail Keywords – These are composed of more than 4 words and can be very specific. They have less search results but at the same time lower competition. That´s why these words are considered to be the most efficient at the time of tailoring content strategy.
So, where should we begin our keywords research?
First of all, let’s try investigating our niche market and create a list of niche topics. For example, if we are selling creative illustrations: “Creative illustrations” is not the only keyword. Moreover, it is too generic. Niche topics open out plenty of possible topics that our customers are currently caring about. For our niche market “creative illustrations”, we can find related words and phrases such as “How to decorate your house in the most creative way”, or “Where to buy creative illustrations for a modern office?”
What tools are best to use to build a good niche topics list?
Wikipedia Table of Contents
Wikipedia can be considered as one of the most useful keyword research tools as there are so many experts who are working on its content. We put our niche market keyword or phrase and analyse the results (topics and articles) which a Wikipedia search gives us. Looking at the content section, it usually contains our keywords and phrases. Inside each content section, clicking on internal links redirects us to other related content where we can also find other phrases for our niche topics list.
Google Keyword Planner
This is considered one of the top tools for new keyword generation. Just by having a Google account, we can use this tool absolutely for free. With Google Keyword Planner we can look for our keywords not only buy introducing our list of keywords, but also a product category, average monthly search, country, our website URL, language and maximum suggested bid (the bid that Google suggests that you place in order to generate optimal impression/traffic levels).
In Google Keyword Planner all search results are organized in 2 groups: keyword ideas, and ad group ideas. In ad group ideas we find all possible related groups to our main topic, leading us to find new niche keywords.
Keyword planner tools show you three different levels of competition: low, medium and high; which are not the most precise metrics, but thanks to average number of monthly search and suggested bid we can get more exact results.
Forums and Boards
Forums and Boards may be considered the best resource for keywords research. Type in Google search your “keyword”+”forum”/”board”. The results will show different discussions in forums related to these topics which can be especially useful for blog titles, such as “How to travel to India?”, “How to make a chocolate cake…etc”
Soovle.com is a tool which gives keywords results from almost all the most popular search engines (Google, Bing, Yahoo, Answers.com, Amazon.com, YouTube, ).
“Searched related To…”
Every time we write our keywords in a Google Search, if we scroll down the page, we can find keywords with the title “Searched related to…”
Answer the Public
It is one of the best online tools for question-focused keywords which usually work well for blog post titles, ebooks and guides. It shows us exactly what kind of question related to the topic our users are asking for.
Google Trends is a classic tool which shows high-volume keywords in different niche markets. One of the key advantages of Google Trends is that it provides us with seasonal search frequency so we can plan specific campaigns and content publishing when the number of searches is higher.
This is one of the best tools for long tail keywords ideas. It is similar to Google Suggest. It provides you with search results from Google, Bing, YouTube, Amazon and AppStore. Just type any phrase related to your business, for example , gluten-free cookies, put some filters (negative keywords- the words that either you’re not interested in or are not related to this topic) and it’s done. You will see all possible phrase variants in alphabetic order.
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