In a traditional workshop, located in the outskirts of Madrid, the designer Marta Pascual supervises the production of her latest collection. Bags, rugs, cushions and decor objects are at the core of Muakbabi: a sustainable brand that uses felt as its main material. “The idea was to be a brand that is as sustainable as possible, which is why we chose felt, that is 100% wool, anti-allergenic and, in addition, is very versatile.”
“The idea was to be a brand that is as sustainable as possible, which is why we chose felt, that is 100% wool, anti-allergenic and, in addition, is very versatile.”
A brand that began with design for kids, created by two friends, today focuses on decor objects and accessories, all made out of felt. “We want to create products that aren’t limited in use and that the customer can play around with when displaying it in different ways in their home,” says Marta Pascual, the current designer and founder of Muakbabi. “We play with pure lines, basic shapes and natural materials.” Currently, Pascual and her team are working on the latest project of the brand: a line of bags with acidic hues called ‘Acid’.
Outside of Spain, Muakbabi is a hit in nordic countries, for its pure and clean style with bold colours. “We were able to reach international customers thanks to blog that talk about design and decor.” But the designer has clear sights set on going international and reaching more countries, bit by bit, thanks to trade fairs and social media.
“I think the future lies in selling on social networks. What I like most about Bloombees is its immediacy and the ability to reach the final consumer.” With over 5,500 followers on social networks, Muakbabi is turning these fans and followers into customers, sellign directly on social media with Bloombees.
Creating the brand in a time of crisis in Spain, Marta Pascual had the clear goal of producing everything in her home country. And so she continues to do so. “Above all, we want to continue creating collections that are bring something different, that are unique and sustainable.”