It is no secret that mobile commerce is growing quickly, but statistics show that mCommerce has an annual growth of 42%, which is 300% faster than the entire eCommerce*. If your brand has already undergone digital transformation, the next step will be making it ready for mobile.
Selling online is nothing new, however the way people are shopping online is changing, and the growth of mobile use is influencing this. According to a study done by SessionM, 90% of surveyed retailer shoppers use their smartphones when inside physical stores*. While many may still prefer the experience of buying in a physical store, they are increasingly using their smartphones as a part of the overall purchasing process. Top activities on mobile while in-store, for example, include:
Looking up product information
Checking product reviews online
If you’re looking to boost your online sales, eCommerce is no longer enough. 83% of Facebook’s global users now access the platform through mobile devices*. Therefore, retailers looking to sell on social networks should be thinking mobile.
One of the biggest problems with mobile commerce is conversion, due to the many complaints about mobile checkouts and their lack of user-friendly capabilities. More and more people make impulse purchases on their smartphones, which is why having the ability to sell online via mobile is crucial*. New apps and tools such as Bloombees create mobile-friendly checkouts for your products instantly, no set-up or configuration required. These technologies are the future of mCommerce, and are what set retailers apart when it comes to selling online.
By 2020, mCommerce will make up 45% of total eCommerce*. This means that retailers online retail is changing and that optimized mobile checkouts will be a top priority for any brand looking to stay one step ahead in the game of digital transformation.