A marketing strategy always depends on several factors: your product, your market, your business model, your budget… While marketing strategies are highly specific to each company, there are a few fundamental questions they all have in common:
– Who is your target market?
– How can they benefit from purchasing your product/service?
– What is your unique sales proposition?
Creating marketing strategies for your brand can seem like a complex and daunting task, but it should also be chance to get creative and have some fun. Here are four ideas that can help you get started:
Create a strong brand identity
Before writing any content or building your marketing strategies, figure out who and what your brand is. Your brand impacts your design, the language you use, your image; and people relate to brands the same way they relate to people. If you’re not sure of who you are, it’s noticeable and people may be wary of you. The same thing happens with an inconsistent brand. If customers are unsure of your product, mission, vision, and general ethos, they’ll be more wary to buy from you. Find your WOW factor, discover what makes your brand different and show it to the world.
Harness the power of social media
Direct interaction with current and potential customers via social networks is a valuable technique for getting your product out there. This method is cheap, if not free, and efficient if used to its full potential. Try joining in on weekly hashtag themes such as #ThrowbackThursday or #MondayMotivation. To build your social media following means being an active participant in the community, regularly posting your products to your social network feeds and joining in on fun, weekly social media traditions that already have a loyal audience.
Be a little generous
To keep your customers loyal, show that you too are loyal to them. Send them little surprises like a handwritten note or sample with their orders, or try hosting a Twitter giveaway. Ask a question about your product and the first person to reply wins the product. This creates buzz about your product, and is a way of being generous without relying on constant sales and price-cutting, or big, expensive prizes.
Tell a story
Memorable, believable stories stick with people. Give specific and practical examples of what you and your product have accomplished and share them with your contacts, customers and followers. Try telling a visual story, too. Attractive photos with an underlying story or theme that link them together will get your customers’ attention and make them come back for more.