It has been four years since Mad Lab burst onto the Madrid design scene with a small collection of furniture and wooden collectibles. Following a recent revamp, the design studio has expanded further, with studio head Antonio Serrano welcoming in three new designers – Héctor Serrano, Mario Ruiz, and Borja García – to create several side collections of their own.
“Selling furniture in the era of online sales is incredibly challenging, because people are reluctant to buy big items on the internet; this has guided our evolution toward a more pronounced range of design products.”
Elaborated under the mastheads of each of the four different designers, the collection of miniature wooden houses, factories and skyscrapers, now includes other colourful products such as wooden boxes, boats, trams, submarines and desk accessories. The colourful collection has been capturing the attention of buyers around the world – especially from those responsible for scoping new products for the shelves of some very prominent museums and galleries.
“The whole studio is in the grip of change,” says López as she surveys Mad Lab’s vast HQ, which includes an in-house carpentry workshop at the far end. “We are more open to embracing new technology than ever, so when we discovered Bloombees we were instantly intrigued.”
As Mad Lab has become a fully-fledged design house, it has had to diversify the way it sells its products. With no immediate plans to move into bricks and mortar retail, the move into instant commerce with Bloombees has made more sense. “A huge concern of ours is finding more reliable and hassle-free ways to ship our products,” says Antonio Serrano. “The insurance provided by Bloombees was one of the main draw cards for us to start using the app.”
“Social media has always been important to us, because it allows you to cultivate the brand’s image – ultimately this imagery is what feeds sales.”
Back at her desk, Mar López is keeping a keen eye on the source of web traffic to the brand’s website, but admits it has been frustrating to see interest from countries such as China and Russia not translate into sales. “As part of our upcoming sales strategy, we’re going to be using Bloombees to attract more customers from these regions,” she explains, citing the translator chat function and the all-important inclusion of payment methods that are popular in both Russia and China.
“These days you need to be present on various platforms and experiment with different ways of reaching customers – Bloombees has become an integral part of this brave new world.”
*This blog post was written by our guest writer Liam Aldous, journalist and Spain correspondent for the publication Monocle.