Going international has never been easier for small companies. Previously, if you were a small shop or artisan, you had to build an international network through a bigger partner company for shipping logistics, in order to gain access to foreign customers. This often involved large investment, travelling, participating in fairs… Not always with a guarantee of success. Furthermore, brand management in foreign markets often meant relying on third parties that didn’t follow your policies or didn’t invest enough to promote your brand. In an environment like the one described above, only big players were capable of competing on an international scope.
The internet has changed everything. Now, with little investment, good products and ideas have the opportunity to gain global recognition, eliminating long-standing barriers of distance, language and culture. Now, merchants can get in touch directly with their fans around the world as the ability to sell online helps connect buyers and sellers through automatic translators that wipe out any language differences. Tools like Bloombees mean that sellers can have total control over their brand, while still having access to payment methods used worldwide, opening up opportunities to sell abroad without going through anybody else.
However there are still many companies that fear selling internationally due to the apparent complexity involved in international logistics. Just thinking about customs clearances, transit times, or the coordination of different methods of transportation gives many of us a headache. When common eCommerce logistics issues arise, having the right partner is crucial for avoiding hassle. In fact, most logistics companies today are still not prepared for this new age of eCommerce, used to traditional international businesses who are medium to large enterprises who typically have in-house logistics managers. With the rise of selling online, now pretty much anyone can sell abroad, and many logistics companies not only struggle to understand the needs of small merchants, but they also fail to grasp the essence of small and medium companies’ digital transformation.
Halting international sale, however, isn’t a solution to this problem. The international market is so large that ignoring it is costly. If you’re a merchant in Europe, leaving the US market unattended means missing out on selling in one of the biggest economies in the world. The same occurs in rapidly growing Asian markets, where the rising middle class have greater purchasing power and demand singular, quality European products.
In recent years, new startup initiatives are trying to address logistics issues to help smaller businesses sell worldwide with ease. At Bloombees, we work hard, both to facilitate international transactions with multiple payment methods and make transportation hassle-free. We understand and support merchants who want to focus on the things they do best – which is creating, designing and producing. Those looking for advice, we are happy to share our knowledge and expertise in international logistics. Bloombees hand-picks its logistics partners, and by doing so, we unite two worlds: the old-fashioned world of transportation and the modern era of Instant Commerce.
So, if you’re a small business owner, doubting about whether to sell worldwide, we’re here to help you broaden your horizons. Whatever your dream, no matter how great your ambition, don’t worry about logistics – we’re here to take care of that.