In an age where businesses worldwide, big and small, are pursuing digital transformation, marketing your brand online is both essential and a challenge. Social media is changing the balance of power between brands and customers, enabling your friends’ and family’s recommendations to play a much bigger role in purchasing decisions. This is where Influencer Marketing flourishes.
Influencer Marketing can be defined as a form of marketing which focuses on individuals who are “everyday consumers” that have influence over potential buyers. These influencers tend to be people with a large following on social networks and who, generally speaking, have a lot of knowledge about a certain topic. Their expertise and credibility is what makes their opinion so valuable in their followers’ eyes.
If you’re looking to sell on social media, you might want to consider Influencer Marketing as a part of your strategy. Here are six reasons why brand influencers can be important for your brand and selling online:
They have a wide and loyal audience of followers
Platforms like Instagram and Youtube have helped new generations of influencers gain massive followings of up to 6 million followers. If your brand is recommended and/or backed by an influencer, it has the potential to reach a much broader audience of quality customers.
Influencers possess good networks and contacts
Brand influencers tend to curate a quality network of contacts. These contacts then engage in discussions and conversations on the topics the influencer posts about, leading to greater brand building.
They create interesting, quality content
According to a study conducted by VOCUS, 62% of participants said they follow an influencer based on the content they create. Having an influencer who produces creative and quality content about or related to your brand can be a boost for your marketing campaign.
They are known for their credibility
The expertise brand influencers have about a certain topic and their quality networks makes them reliable in the eyes of their followers. A review from an influencer can make or break your brand.
They are early adopters
Influencers tend to be ahead of the trends and are among the very first to try out these new trends. You can learn from them, find new ideas and gain greater insight about your industry.
They’re both media and content rolled into one
With content marketing playing a big role in many online strategies, having an influencer who gets the word out about your brand and generates creative content is a two-in-one boost for your brand.