You may be asking yourself… How does a publicist end up illustrating flamingos, pin-ups and crafting artisanal jewellery? Since she was a little girl, Esther loved to paint and has always been a fan of the aesthetic of the ‘50s, pin-up girls, classic rock & roll and… flamingos. And so, The Flamenco Azul was born.
Two years ago, this designer from Valencia, Spain decided to dedicate her life to illustrating and designing objects that made her happy. The Flamenco Azul was inspired by her passions. The designer could never find jewellery that fit with her personal style and that she could identify with. Where to find a flamingo dressed like Bowie or tiki pineapple earrings? This motivated her to create these pieces herself. And that was how she began to make, not only prints and illustrations, but also illustrated jewellery.
Anything retro, the 1950s, pin-ups, Elvis, The Beatles, Warhol and tattoo icons are just a few of the things that inspire Esther’s work. Many of her illustrations emerge from a simple phrase or a message she wants to transmit to those who admire her creations. Her entire creative process, from the initial sketch to the packaging, is artisanal. The result? Unique pieces that are 100% original.
When it comes to her business, Esther is clear about one thing: social media has become crucial in the buying and selling process. They are powerful displays for her creations, with the capacity to reach a large number of customers, without having to worry about borders. This is why she uses Bloombees as a tool to sell her jewellery and prints directly to her fans and followers on social networks. The interface is simple, making it easy for her to upload products and publish them directly to her social media channels.
For this designer; the moment is now to gain a competitive advantage, save time and sell via social media. Or, in her own words, “time to update or die.”