2017 is here so let’s have a look at some of the most important trends to consider for your e-commerce. Tailor a new strategy for the new year and start to increase sales via your online store.
The Packaging revolution
Packaging is an integral part of the customer experience. It is another way to differentiate your brand and it´s part of your company’s unique signature. Product packaging showcases the essence of your brand and engages customer expectation. In 2017, take care of your product packaging. Get to know more about creative packaging.
Peer-to-Peer Ecommerce
Social networks make it easier for members to sell to one another. Facebook’s Marketplace allows their members to buy and sell items within their personal network.
Facebook is where people connect and communicate, and recently more and more people have begun using Facebook to buy and sell. Today, more than 450 million people visit and buy on Facebook every month. Social media is a perfect tool to convert your “likes” into “sales.” The Bloombees app is a great tool to achieve sales on social media.
Customers Trust Reviews
Consumers trust and rely on product reviews more than ever. Some marketers think that negative product reviews can kill a brand image. Almost every customer reads reviews to find the perfect hotel or restaurant. Consumers study product comments and rely on the customer community to answer their toughest of questions. In 2017, brands should pay more attention to a customer´s comments, as companies will be evaluating their and their competitors’ customer comments more rigorously.
Membership/Loyalty Programs
Membership fees help improve the company’s margins, and it’s a win-win combination — especially for those consumers who are already loyal shoppers. “Free shipping for members”, “Second item for free”, “100% refund policy for loyal clients, ” these sorts of special offers help to move sales forward and to improve customer relationships.
Mobile payment solutions integration
Allowing payment via a mobile device is the key to online sales in 2017. According to Business Insider, by 2020 mobile payments will account for $503 billion in sales. Retailers who don’t soon implement mobile payment solutions are at risk of losing sales. Integrating a mobile payments app and the newest payment methods are trending improvements for online stores.
Same-day shipping will be a new standard
Free shipping is a must in today’s commerce world. Consumers do not want to waste their personal time and speed is a main factor. Solution: same-day shipping.
A recent study by Temando found that “80% of shoppers surveyed want same-day shipping, while 61% want their packages even faster — within 1-3 hours of placing an order.”
The implementation of same-day shipping is a big challenge, but it is possible to do. Check your collaboration with your logistics providers or try to hire more companies to cover your customers’ requests.
Personalization
According to an Accenture Interactive study, “56% of consumers are more likely to shop at a retailer in store or online that recognizes them by name.” Target users (for example, through purchase histories) with content tailored to their preferences. Also, you can use location-based technology such as beacons to push personalized offers to a client´s mobile device.
What´s next? Adopt new trends and start to increase your online sales!
Also read about Digital Marketing Trends in 2017!
