If anything is changing, it’s the way companies survive in the current market. The businesses that adapt to the new and changing shopping habits of their customers, are the ones that understand the importance of a digital transformation for their brand.
In today’s environment, digital transformation for your business is no longer a recommendation, but almost an obligation for small companies that want to compete with the big ones. There are various ways to start digitalizing a business but, when the aim is to increases sales, perhaps the most important of these is selling online.
Perhaps the most important thing you need to be successful as an entrepreneur is a solid, quality online presence. This can be selling on the internet via an online store, or directly on your social networks. Many entrepreneurs don’t have the resources to invest in a quality website or a fancy eCommerce platform that sells by itself. For this reason, selling on Facebook has become a cheaper and more practical option for those who are just starting out in the digital transformation of their business.
Selling online has several benefits which, for example, physical stores do not. Your customers can find you more easily if you have online presence. About 80% of online users are influenced by mobile searches before they purchase a product*. While they may not necessarily use their mobile phone to complete the purchase, more and more customers are resorting to this channel to looks for information about products or stores. Not having an online presences is like not being where your customers are looking, resulting in the loss of potential sales opportunities.
Another advantage of selling on the internet is that it is a way of having a store front with the products and/or services you offer, which customers can access from anywhere in the world. It also enables you to access markets that, until now, you might not have been able to reach due to geographic limitations.
Selling on Facebook or Instagram is also a very practical way to sell online which is also cheaper than setting up an online shop. Your followers are already your best customers, who follow your brand and see your products on a daily basis if they are active users of social media. Bloombees is a simple, instant solution for selling directly to your social media followers. Selling on Facebook is the future, and at Bloombees, we help you to make the most of it.