Today YouTube is one of the most potential sources of video content. So it’s high time to create your own YouTube channel and become a new star!
But it’s not enough to create a channel and uploading videos to complete your YouTube channel, there are some factors to keep in mind if you want to be ready to reach as many people as possible. Here they are!
Channel name: It is very important to choose a good name for your channel. Make it short and it must be clear what your channel is about. Never copy another name that is already successful even if you change it a bit because still Google will get your trick and lower the positioning.
Avatar: The avatar or profile photo is another important part when create your YouTube channel. The correct dimensions are 200 × 200, but it will be enough to scale the picture at 1: 1 and Youtube will resize it to make it fit the pattern. Remember that the same photo will appear in your Google+ account as they are connected as well as all the Google services.
Cover Image: Like the avatar, the cover matters for your YouTube channel. Keep in mind that it is the first image the viewer finds as soon as he enters your channel. You can easily find many websites that offer templates to make your cover image fit the necessary dimensions. Important: it must be a high resolution picture, if not, you won’t be able to load it.
Create a featured video or trailer: a trailer is fundamental for your channel, in fact, it should be the first video uploaded to your YouTube channel. A short summary (no more than 30 seconds) to explain what they can find on your YouTube channel. Once done and uploaded you can highlight it from your own profile so that it is the first video that appears just after entering and prompts your visitors to subscribe.
Linked accounts: if you have social networks it is very important to link them with your YouTube account at the top of the header. In this way, the follower will be able to go directly to your social networks without having to look for information and get lost along the way. If you have other channels you can also link them.
Descriptions: All the videos you upload to your YouTube channel must have the keywords of the content that you are going to show on your channel. This way Google will position you correctly and improve your SEO. Still don’t know how to find the keywords for your business! Go and read our blog post!
Tags: Tags are equal to or almost more important than descriptions. A wrong or confusing tag can lead to a penalty to your video. You can choose some tags which will always appear and add new ones according to your video content. The tags must always be connected to what you see in the video, do not cheat.
Playlists: And finally, if you’ve uploaded more than one video to the channel already, it’s important that they appear organized in playlists. Never have more than five on the main page. But if you have five, those must be the most important. This trick will encourage your followers to watch old videos which improves positioning.
These are just a few tips for your first steps with your YouTube channel, for advanced YouTube users we will continue with more tips and tricks to make this social network a powerful tool for your brand or project.