When? And How?
Social media is one of the best ways to amplify your content. A larger audience means more opportunities to boost engagement, more social media visibility and “likes”, more traffic and more new followers and customers.
Without any doubts, we can say that today, Instagram is the most famous social network.
How do users check their Instagram? Usually, the users use this app from their mobile devices every day.
When should you publish on Instagram? At any time you want! The only thing to take into account is that Instagram has low traffic from 15:00 to 16:00.
Don’t miss our Basic guide about advertising in Instagram!
How do users check their Facebook account? Users check their account from almost any device: mobile, desktop, tablet…and at any moment: at home, during the working day, on the way home, at public transport.
The best time to publish on Facebook
Sunday & Saturday: the best time to publish your Facebook content during the weekend is in the morning from 12:00 to 13:00.
Wednesday: that is the best day to publish your content. Lots of users are connected from 15:00 to 16:00.
Thursday & Friday: on these days people dedicate a lot of time watching their Facebook. We recommend you to publish your content form 13:00 to 16:00.
Why should we publish our content according to that schedule? At that specific time the engagement rate is 18% higher. There is one interesting fact that the people are more happy and they are in a good mood especially on Friday. Let´s publish fun content which will make them laugh. Do you want to sell on Facebook? Discover First 3 steps to start selling on Facebook!
Twitter is the best tool to publish news and to build your network.
How and when do users check their Twitter? Usually, Twitter users prefer to check this social network from their mobile devices at work, when they have a rest or on their way back home.
When is the best time to publish on Twitter?
From Monday to Friday: the best time to post tweets during the week is from 12:00 to 15:00.
Wednesday: on this day Twitter fans prefer to use this social network in the evenings from 17:00 to 18:00.
What should we publish? For B2B, the best schedule to post on Twitter is from Monday to Friday. For B2C Wednesday and weekends are the days of a high click-through-rate. It is recommended to publish tweets for B2B during the working hours and for B2C on Saturday and Sunday.
Pinterest is a fantastic social network which offers new trends and ideas for all sectors.
How and when do users check their Pinterest? Women are the main Pinterest users. They check their Pinterest from home in a relaxing atmosphere.
When is the best time to publish on Pinterest? This social network attracts more visitors in the evening, after the working hours.
From Monday to Thursday: the best time is from 14:00 to 16:00 and from 20:00 to 23:30.
Friday: as users have already started their preparations for the weekend, it is recommended to publish your content before 17:00.
Saturday: between 20:00 and 23:00 users check some Pinterest news.
Why should we publish our content according to that schedule?
Pinterest is an inspirational social platform. Usually, people use it when they have rest and when they are in search of inspirational ideas for their projects. Do you use Pinterest to power your online business?
LinkedIn is a professional social platform which is very useful tool to broad contact network.
How and when do users check their LinkedIn? In the most cases, users check LinkedIn during the working hours from their desktop.
When is the best time to publish on LinkedIn?
Tuesday, Wednesday, Thursday are the days with the highest level of traffic:
From 07:30 to 08:30: in the early morning to check new job opportunities.
At 12:00: when there is the first large break in the office.
From 17:00 to 18:00: to check if new job offers have been published or to check if HR specialists have seen your profile.
Tuesday: from 10:00 to 11:00.
What should we publish? On Monday there is the highest level of clicks&share at 10:00 and at 11:00 am. However, on Monday and Friday the engagement rate is low compared with other days of the week. Improve your LinkedIn profile with Bloombees tips!
Schedule your social media publications, increase your engagement rate on your social platforms and achieve a great number of funs and followers!