When you are setting your online shop, you must think of the return and refund policy. It has to be efficient, complete and clear which will help you to keep up with your online business. The major part of the clients look through the return policy before they decide to make a purchase.
Online shopping has always been quite risky because the dimensions may differ from what client thought of it or somehow the product doesn’t suit him well, you know better. The reasons why you have to set up the policy which guarantees to your client that he can return the product he doesn’t want any more, as well as refund the money he has already paid. By having all this arranged you will help your client to make right choice: to buy at your online store.
Tips to establish the return policy for your online shop
The conditions must be clear
You have to set all the conditions for return and they must be different depending on what kind of product is being returned. That is why we strongly recommend to be very clear explaining the conditions of return and products which these conditions affect. Here you have some key aspects you may point out:
- The product must have its tag;
- The product must have no signs of being used;
- The product must not be damaged;
- To complete the return and refund policy, the client must attach the delivery note or to complete properly the return and refund form.
Determine the period of return and its cost
You have to explain very clear what is the period of time when your client can return the product and refund the money. According to the law it can’t be less than 14 calendar days, but you personally can show your loyalty to the clients and make it longer up to the maximum of 30 days.
As you have an online shop, explain who is charged the costs related to the return: your client or you. Remember that if you take charge of paying, you will have double cost: take the wrong item back and ship a new one.
Remember, if your client requires the return within the established 14 days, you must refund money he paid for the item in the equal period of 14 days.
Tell in detail which products may be returned
If you have a wide range of products, detail which ones can be returned, and which ones – not. Your client must be sure if he understands right your return and refund policy and which products it concerns.
In order to be even more clear we recommend you to make a list of products which can NOT be returned.
They usually are:
- Music, videos, software, video games;
- Press and magazines;
- Personalized products as well as tailor-made ones;
- Food and other products with short expiration period.
Write your rules of return and refund policy in the clearest way.
Double check whether everything is as clear as possible. Even an old lady who is buying in an online store must understand everything. You also have to place the link to your return and refund policy in a visible place in your store.
Of course, as all the merchants in the world you dream about avoiding returns and refunds. Surprise! You can do it! Still not erase the concept itself, but reduce to minimum the number of returns and refunds. Find out how to make the best description which will help your client to make a right choice and you to reduce the refunds and complaints.
If you are still thinking about the products you’d like to sell online and what your brand will be like, read our blog post about the personality of your online store.