Selling online might seem simple and effortless. You are sitting on the couch, posting cute pictures and getting orders. Voilà!
But no, it’s really not that easy: if you sell on Social Networks, don’t get lost!
Remember that the essence of any social network is its massive reach to all kinds of people: men and women, teenagers and elderly people, fashionistas and vegans, and so on. You can be lucky and go viral with your content but be careful: not all types of fame (read: viral content) is good for you or your brand. You can’t hide your mistakes on the net.
Therefor we’re covering the most common mistakes made when selling on Social Networks. Don’t miss it! — All is fish that comes to the net.
You don’t have a posting schedule
Planning sounds boring to you? Yet one of the unacceptable mistakes when selling on Social Networks is to bet on inspiration instead of schedule.
First, you must have a clear idea why to use one platform or another. Will you use it as a storefront? Will it be your main sales channel? Or do you just want to post a picture and description?
Set your mind to determine the results you expect from a social network, and then establish a detailed schedule. This schedule will set your branding strategy within the chosen social network.
The obvious advantages of having all your publications planned are:
- · You don’t get stressed if there is no inspiration but it’s time to post
- · Everything is ready in advance: photo, description, hashtags, publication time
You vary the number of publications per day and their types (informative, entertaining, selling) according to your followers’ requests
- · You choose what to post to make it fit the current situation, holidays or world events
This is the way a content plan works for you and helps you to avoid making mistakes when selling on Social Networks.
You work without understanding the principles of Social Networks
Everyone believes that they can handle and control Social Networks at will. But these networks evolve and grow quickly. The most common mistake is to use Social Networks by intuition and with a trial & error approach. This is when mistakes happen, you repost incorrectly, forget to switch to your business page and a whole bunch of nightmares more just waiting to happen
Each Social Network has it’s own rules and logic. Treating them all the same is a big mistake! What is great for Instagram, doesn’t work for Twitter. And vice versa.
Of course, you can hire SMM professionals who will analyze your brand and products and determine, not only the most suitable social network, but also develop a strategy and content plan for you.
But nobody knows your business better than you. Therefore, we recommend that you to try to grow your own personal social media presence, and then once acquainted, develop your brand account. It will be easier for you, and your brand won’t suffer your amateurish mistakes once you get out there.
You try to cover all Social Networks
There are many Social Networks trending right now but trying to cover all of them will be a huge effort and your strategy might get lost.
Analyze the networks that are most used by the audience you want to sell to, the most suited for your brand and the ones that best adapt to your market niche. Once this is done you can focus your strategy. When you decide read our blog about how to get more subscribers (not bots, of course!).
Ignore interaction with your fans & followers
Any comment or question must be answered. You can ask questions in your publications or even organize giveaways. Providing your followers with feedback is an essential strategy to drive engagement. This is a must: comments from your subscribers can help you avoid silly mistakes when selling on Social Networks. At the same time any comment or like increases the engagement rate, which later convert into more loyal customers.
After all, only profiles with true human interaction attract followers. Posting, commenting, making them smile and look forward to your next post integrates your brand in their daily routine. Do not miss this chance to get closer to your customers!
Social Networks are used with two very clear objectives. The first, and most common one, is entertainment, the second one is to access information with added value
This means you should not use Social Media to advertise your brand, because this is not what users are looking for and reject it when they come across that type of content. So do not make this typical mistake when selling on Social Networks; do not turn your account into an advertising channel.
Keep in mind what SMM specialists call “advertising blindness”: if your post or account is obviously advertising, your audience will not pay attention to it. They won’t read a line of your post, won’t notice the beautiful picture and certainly will not click on the link. That’s not exactly the engagement you are looking for!
Instead take a more informative approach with your Social Media account. Show of the perks of your great products and of,fer them the chance to buy them instantly.
Do you want to sell online with ease? Get rid of communication headaches and showcase your products on Social Media in the blink of an eye? Install our Bloombees app and boost your sales on Social Networks in a simple, efficient and smart way!