Being self-employed also means being self-educated. Want your business never to stop growing? Since it is not just a simple job or hobby, but a very special extension of you and and your skills you must keep them up-to date. Our top of must-read marketing books will help you to rock your management skills.
Blue Ocean Strategy (2004)
by W. Chan Kim and Renée Mauborgne
Is´s a super famous, not new but still an excellent book highly recommended from 2004 when it was published. The main idea is about competition inside one segment of the market which is called “the red ocean”. The thing is to get out from the well-known area and to create your own, new “blue ocean” where there are no rules apart from your own ones. It is always risky to build something new and there is competition in close segments, but a huge number of success stories grown out of this strategy prove that this risk is worth being taken. Study the cases of Cirque du Soleil grown in complicated for all circus period. They weren’t afraid of depression in circus as entertainment and didn’t stick to the classic rules of this attraction: animals, red carpet on the round cirque stage and children as target. And here comes the key to this strategy: not to be afraid and have fun doing what you believe in. Get inspired as we do!
How Brands Grow: What Marketers Don’t Know (2010)
Marketers, even the recognized ones, tend to say that there is no laws in their field. Nevertheless, studies have shown that such a statement is nothing but complete nonsense. This error prevents academic researchers from discovering patterns in customer behavior and in the impact of marketing. Moreover, thanks to this idea, marketers are happy with plans for work like “it’s good enough in this way”.
Byron Sharp and his colleagues analyzed the results of many years of research. This work led to a number of laws and illustrated them with examples from the practice of different companies.
For example, one of them is the law of double punishment: a brand with a smaller share on the market has less buyers while they are less loyal to the brand.
This book will help you to understand the customers’ behaviour and predict the results of your work with more efficient planning.
A masterpiece which would be useful not only to the ones who are breeding their own business. In general it is about hunting trends even before they appear. In this book you will find useful and, yeah, non-obvious information about capturing trends, content creation, marketing researches and methodology for trends curation.
As we’ve mentioned, it is not a specific professional piece of literature. It is a meticulous description of contemporary reality including our behaviour handling, social networks evolution and consumer society in general.
The Customer Rules (2013)
39 rules of work with customers from Lee Cockerell, former executive vice president of Walt Disney World Resort, are based on simple and effective principles. These rules are universal for companies of different sizes and different industries. They can be used by employees of any level: from managers in the selection and training of personnel, to those who determine the policy of the company, and of course those who are directly engaged in customer service. But you must be ready to a typical american style: the things are repeated until you get the idea. It is very easy to read and sometimes you can find obvious things, but actually they must be said to check if you are doing right in your business. Theory is always a huge thing, but it is nothing without being brought to practice.
Get Rich Click (2011)
A wonderful book written for everybody whose business is somehow connected to Internet. It gives a whole vision on eCommerce, domains, SEO, advertising, social media etc. It also gives examples of how to get benefit starting with zero budget. And – a bonus! – a lot of studied cases contain a QR-code which leads to a video or interview on the matter. The first book to connect the offline and online resources! Seriously, you can’t miss it!